In this blog post Julia Moskin argues that cookbook apps will soon replace physical cookbooks in the kitchen. to get her argument across she used an anecdote to try to relate the situation an app would be better suited in the kitchen then a cookbook or recipe card. The technique wasn't used very well, using such an anecdote narrowed her audience, because not everyone gets as excited about cooking thanksgiving as she might assume. an effective method she used was using the opinion of seasoned cooks. It showed that not only were tech savvy new cooks preferring apps over cookbooks, but the older traditional cooks were showing a preference toward the apps.
Original Blog: http://www.nytimes.com/2011/11/09/dining/are-apps-making-cookbooks-obsolete.html?_r=1&ref=technology
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